bemrosebooth
birkbeck
brasher
city university
CoVE
edge hill college
uni of glos
good beer show
harrow college
havering college
ict
icenet
komori
leeds college
pancredit
totton college
tourismfirst
yorkshire awards
identities
Edge Hill knew they had a great offer to students both in teaching quality and student lifestyle. Partly because of its location in the North West, it struggled to convert applicants into students. However, the college knew that if it could communicate effectively and also get them to visit, the conversion rate could be improved dramatically.
FACE's brief was two fold - develop a sub-brand that didn't conflict with the main identity and increase attendance at visit days. The answer to the brand identity evolved from the main logo itself and it certainly didn't clash. The ‘hi’ symbol gave us a platform whereby different messages could be developed which communicated directly with the target audience, in a friendly, but authoritative way. A programme of communication over an applicant period was also developed, culminating in branded visit days.
What we delivered:
Campaign identity
Design
invitations
Outdoor Media
Packaging
Ephemera
Copywriting
Print Management