— icenet

Make us stand out from the IT crowd.


In the ever-changing financial services sector, we helped icenet rebrand and reposition itself.

Icenet is one of the UK’s leading financial lending software specialists, operating in the corporate and consumer credit sector. Although it had a strong product portfolio, the company had no brand presence and little marketing collateral.
With a new management team in place, our brief was to ‘re-brand and create personality’. The company’s old name, ICE-SYS and identity was dispatched and icenet was born, giving the business a new, contemporary image, reflecting the energetic, ambitious and creative culture of the company.
The new branding was applied to all company collateral including, corporate brochure, website, newsletter and product. With its new ‘personality’, icenet was able to really differentiate itself and stand out within the sector, whilst also highlighting its innovative product offering.